How does visual merchandising affect customer purchases at Uniqlo?

Visual merchandising plays a crucial role in influencing customer purchases at Uniqlo by drawing attention to featured products through strategic displays. This approach involves using various techniques such as color coordination, arrangement, and signage to highlight specific items. By creating visually appealing displays, Uniqlo effectively captures customers' interest and guides them toward products that the brand wants to promote, such as new arrivals or seasonal collections. These thoughtfully curated presentations help enhance the shopping experience, encourage customers to explore more, and ultimately can lead to increased sales of the highlighted items.

The other choices illustrate ineffective or counterproductive strategies that would not align with the objectives of visual merchandising. For instance, limiting access to products or focusing solely on clearance items does not enhance the shopping experience but may instead discourage purchases. Similarly, randomizing product placement could confuse customers rather than guide them, hampering their ability to find desired items and detracting from the cohesive branding strategy.