To win in business, one must:

Delivering superior results consistently is key to winning in business because it establishes a strong reputation and creates trust among customers, investors, and partners. When a business consistently meets or exceeds expectations, it builds loyalty, which can lead to repeat business and referrals. This reliability is crucial in a competitive marketplace where consumers have many options.

Moreover, consistent performance often leads to increased efficiency and productivity, as businesses refine their processes over time to sustain high-quality outcomes. When stakeholders see a track record of success, they are more likely to engage positively with the business, whether through purchasing products, investing, or forming partnerships.

On the other hand, focusing solely on personal gain could harm a company's long-term viability as it might lead to unethical practices or neglect of stakeholder needs. Avoiding risks can stifle innovation and growth because taking calculated risks is often necessary for improvement and adaptation in a changing market landscape. Merely following industry trends can lead to a lack of differentiation, as companies might fail to carve out their unique value propositions. Hence, consistently delivering superior results is critical for sustainable success.