What is the first step in determining product zoning at Uniqlo?

The correct answer emphasizes the significance of understanding the target demographic, specifically gender and age, as the foundational step in determining product zoning at Uniqlo. This approach is vital because it aligns the product offerings with the characteristics and preferences of the intended customers. By identifying the specific gender and age groups that each product category is designed for, Uniqlo can effectively tailor its merchandising strategies, ensuring that the shopping experience is relevant and appealing to those customers.

Understanding gender and age assists in not only zoning products appropriately but also in optimizing the store layout, promotional strategies, and inventory management. This demographic focus allows Uniqlo to respond to customer needs more effectively, fostering a shopping environment that resonates with its audience, ultimately enhancing customer satisfaction and sales.

While factors like seasonal trends, product category, and sales performance are also important in product zoning, they typically rely on the foundational insights provided by understanding gender and age. The primary focus on demographic characteristics ensures that other product strategy elements build upon a solid understanding of the target market.