What is the goal of Uniqlo's "Try and Buy" campaign?

The goal of Uniqlo's "Try and Buy" campaign is to encourage customers to test products before making a purchase. This initiative is designed to enhance customer satisfaction by allowing them to experience the quality, fit, and comfort of clothing items firsthand. By providing the opportunity to try on products in-store, customers can make informed decisions, which can lead to increased confidence in their purchases. This approach can significantly reduce the likelihood of returns and fosters a more engaging shopping experience.

In contrast, limiting in-store experiences would detract from the customer's ability to assess the product, while focusing solely on online sales does not align with the campaign's intent to facilitate product testing. Heavily discounting items also does not correlate with the goal of promoting product trials but rather deals with pricing strategy.