Which policy prioritizes customer satisfaction at Uniqlo?

The policy that prioritizes customer satisfaction at Uniqlo is centered around the principle that "the customer must come first." This philosophy emphasizes not only meeting but exceeding customer expectations in all aspects of the retail experience. It reflects a commitment to listening to customer feedback, understanding their needs, and continuously improving products and services to enhance overall satisfaction. By placing the customer at the center of its operations, Uniqlo aims to build strong relationships, foster loyalty, and create a positive shopping experience that leads to long-term success.

While policies related to sustainability, ethical standards, and staff conduct are important and contribute to the overall brand image and operational integrity, they do not specifically prioritize customer satisfaction in the same direct manner. These aspects support the broader company ethos but the primary focus on customer satisfaction is articulated through the commitment to putting the customer first.